To further establish the hotel’s brand in the social media platforms,Cebu Parklane International Hotel introduced its newest brand ambassadors Rowell Ucat aka Medyo Maldito and Snake Princess on one of its afternoon soiree with the media.
Together with their manager Ms. Lourdes Maglinte, the popular Sugbuanun social media influencers signed a one-year contract with the Parklane Hotel's general manager Ms. Cenelyn Manguilimotan.
When asked why Parklane chose Medyo Maldito and Snake Princess as its ambassador, Manguilimotan explained that aside from their existing popularity, the fact that they are both Cebuanos is the main reason why. Their decision to tapped Ucat as their ambassador also coincides with what Parklane is promoting - Cebu.
"The hotel (Parklane) is promoting Cebu so it's just right for us to choose somebody who is a Cebuano", said Manguilimotan.
Manguilimotan added that their ambassador must have the heart of a Cebuano which she believes Ucat and Snake Princess possess.
With Medyo Maldito’s wit, straightforward and at times harsh memes about friends, falling in love, moving on; undoubtedly he has captured the hearts of his more than 300K followers.
Aside from the usual hugot video content he produces, he promises to let his followers experience how it truly feels to stay at the only hotel in Cebu that stands for Cebu, Parklane. Ucat’s memes evolved from simple tweets and quotes, to hugot and banat conversation pictures, funny videos on reactions to everyday situations, and now to his latest Inday Hugot series.
Rowell Ucat a.k.a Medyo Maldito is not just a social media influencer but also a Bisaya songwriter of the VISPOP entry “Sa Imong Heart” and “Hahahasula”. He is also a playwright of the play “Gugmang Giatay”.